Filter details

Search by Brand

Click on the icon to view additional information - including summaries, videos of winning work and available case studies in Effie Worldwide's case database.

Most Effective Brands June 2017

Ranking
Rank Brand Awards/Finalists Points
1 IBM 13 50
2 Extra Gum 7 32
2 JetBlue Airways 8 32
4 Pepsi 5 26
5 Art Institute of Chicago 4 20
6 Burger King 2 18
6 Chevrolet 4 18
6 Dove 5 18
9 Quilted Northern 2 16
9 truth initiative 3 16
9 Under Armour 3 16
12 Barbie 2 14
12 Contours 2 14
12 Office Depot OfficeMax 2 14
12 U.S. Army 2 14
16 Doritos 4 12
16 Huggies 2 12
16 Inspired By Iceland 2 12
16 Lockheed Martin 2 12
16 Microsoft 4 12
16 MyMusicRx for the Children's Cancer Association 2 12
16 Tommee Tippee 4 12
16 Whirlpool 2 12
24 Always 2 10
24 Jolly Rancher 2 10
24 OREO Cookies 3 10
24 Seventh Generation 2 10
24 Subaru 4 10
24 United States Postal Service 4 10
30 Airbnb 2 8
30 American Express 1 8
30 Be The Match 1 8
30 Checkers & Rally's 2 8
30 Colgate 2 8
30 Donate Life America 1 8
30 Dos Equis 1 8
30 Excedrin 1 8
30 Gatorade 2 8
30 Glade 4 8
30 Morton Salt 1 8
30 Mrs. Meyer's Clean Day 3 8
30 Royal Caribbean International 2 8
30 SimplyGo Mini 1 8
30 Target 3 8
30 The Hershey Company 1 8
30 Trolli 2 8
30 UnitedHealthcare 1 8
30 Vaseline 2 8
49 Axe, Dove Men+Care, Degree for Men, Degree for Women, Dove female. 2 6
49 Cheetos 1 6
49 CoverGirl 1 6
49 EA Madden NFL 16 1 6
49 eBay 1 6
49 FDA Center for Tobacco Products “The Real Cost” 2 6
49 Friendship Dairies cottage cheese 1 6
49 Gay Men’s Health Crisis (GMHC) 1 6
49 Gillette 2 6
49 Gillette Fusion ProShield 1 6
49 Kia Motors 1 6
49 Knorr 1 6
49 Mars Chocolate 1 6
49 Mountain Dew Kickstart 1 6
49 Outdoor Advertising Association of America 2 6
49 Pure Michigan 1 6
49 Southwest Airlines 1 6
49 The Hero Gene 1 6
49 TurboTax 1 6
49 U.S. Centers for Disease Control and Prevention 1 6
49 Ulta Beauty 1 6
49 Walmart 1 6
49 XFINITY 1 6
72 Ad Council 1 4
72 American Family Insurance 2 4
72 Canadian Tire 1 4
72 Citi 1 4
72 Dove, Suave, TRESemme 1 4
72 Esurance 2 4
72 Fitbit 1 4
72 Gain 1 4
72 GOOD THiNS 1 4
72 IKEA 1 4
72 Intel 1 4
72 Johnson & Johnson 1 4
72 KFC 1 4
72 Linzess 1 4
72 M&M'S 2 4
72 McDonald's & Coca-Cola 1 4
72 MilkPEP 1 4
72 Milwaukee Public Museum 1 4
72 New York Lottery 1 4
72 Ovarian Cancer Canada 1 4
72 Overwatch 1 4
72 Pantene 1 4
72 Pearle Vision 1 4
72 Pop-Tarts 1 4
72 Procter and Gamble 1 4
72 Skittles 1 4
72 Sprint 2 4
72 Suave, Caress, TRESemmé and Axe 1 4
72 Taco Bell 1 4
Sort by:
Ranking
# 1
IBM
Awards: 13
Points: 50
# 2
Awards: 7
Points: 32
Awards: 8
Points: 32
# 4
Awards: 5
Points: 26
Awards: 4
Points: 20
Awards: 2
Points: 18
# 6
Awards: 4
Points: 18
# 6
Awards: 5
Points: 18
Awards: 2
Points: 16
Awards: 3
Points: 16
Awards: 3
Points: 16
# 12
Awards: 2
Points: 14
# 12
Awards: 2
Points: 14
Awards: 2
Points: 14
# 12
Awards: 2
Points: 14
# 16
Awards: 4
Points: 12
# 16
Awards: 2
Points: 12
Awards: 2
Points: 12
Awards: 2
Points: 12
# 16
Awards: 4
Points: 12
Awards: 4
Points: 12
# 16
Awards: 2
Points: 12
# 24
Awards: 2
Points: 10
Awards: 2
Points: 10
Awards: 3
Points: 10
Awards: 2
Points: 10
# 24
Awards: 4
Points: 10
Awards: 4
Points: 10
# 30
Awards: 2
Points: 8
Awards: 1
Points: 8
Awards: 1
Points: 8
Awards: 2
Points: 8
# 30
Awards: 2
Points: 8
Awards: 1
Points: 8
# 30
Awards: 1
Points: 8
# 30
Awards: 1
Points: 8
# 30
Awards: 2
Points: 8
# 30
Awards: 4
Points: 8
Awards: 1
Points: 8
Awards: 3
Points: 8
Awards: 2
Points: 8
Awards: 1
Points: 8
# 30
Awards: 3
Points: 8
Awards: 1
Points: 8
# 30
Awards: 2
Points: 8
Awards: 1
Points: 8
# 30
Awards: 2
Points: 8
# 49
Awards: 1
Points: 6
# 49
Awards: 1
Points: 6
Awards: 1
Points: 6
# 49
Awards: 1
Points: 6
Awards: 1
Points: 6
Awards: 1
Points: 6
# 49
Awards: 2
Points: 6
Awards: 1
Points: 6
# 49
Awards: 1
Points: 6
# 49
Awards: 1
Points: 6
Awards: 1
Points: 6
Awards: 1
Points: 6
Awards: 1
Points: 6
Awards: 1
Points: 6
Awards: 1
Points: 6
# 49
Awards: 1
Points: 6
Awards: 1
Points: 6
# 49
Awards: 1
Points: 6
# 49
Awards: 1
Points: 6
# 72
Awards: 1
Points: 4
Awards: 2
Points: 4
Awards: 1
Points: 4
# 72
Awards: 1
Points: 4
Awards: 1
Points: 4
# 72
Awards: 2
Points: 4
# 72
Awards: 1
Points: 4
# 72
Awards: 1
Points: 4
# 72
Awards: 1
Points: 4
# 72
Awards: 1
Points: 4
# 72
Awards: 1
Points: 4
Awards: 1
Points: 4
# 72
KFC
Awards: 1
Points: 4
# 72
Awards: 1
Points: 4
# 72
Awards: 2
Points: 4
Awards: 1
Points: 4
# 72
Awards: 1
Points: 4
Awards: 1
Points: 4
Awards: 1
Points: 4
Awards: 1
Points: 4
# 72
Awards: 1
Points: 4
# 72
Awards: 1
Points: 4
Awards: 1
Points: 4
# 72
Awards: 1
Points: 4
Awards: 1
Points: 4
# 72
Awards: 1
Points: 4
# 72
Awards: 2
Points: 4
Awards: 1
Points: 4
# 72
Awards: 1
Points: 4